What is the role of an 'insurance broker'?

An insurance broker serves as an intermediary whose primary role is to assist clients in selecting and purchasing insurance coverage that best meets their needs. Brokers leverage their expertise and understanding of the insurance market to offer tailored advice, presenting various policies from multiple insurers to ensure the client makes informed decisions. This role encompasses evaluating the client’s insurance requirements, comparing different options, and facilitating the purchasing process.

While brokers act on behalf of their clients (the policyholders), they are not direct providers of insurance claims or adjusters managing claims, which are roles more associated with insurers and claims professionals. Additionally, brokers represent both the interests of the policyholders and occasionally the insurance companies if a service level agreement requires them to do so, distinguishing them from services that would represent only one party. This comprehensive understanding of the insurance landscape is crucial in helping clients navigate the often complex aspects of insurance products.